• Chudnoff Associates has developed a new technology to make on-site testing or testing at any location a much more efficient process overall via mobile surveying.
• The new technology allows interviewing to be conducted among respondents by utilizing their own smartphone or tablet to easily access a live survey.
• This new process can be used as an interviewing tool for all types of surveys including but not limited to awareness and attitude surveys, behavioral assessments, advertising awareness, product evaluation, training program evaluations, trade show receptivity, in restaurant testing, menu satisfaction studies, management evaluation programs, etc.
• By utilizing this new technology there are no costly equipment expenses which makes it a very cost effective program, providing a time efficient method of turning around data. Real-time topline data will be made available throughout the test, with a final report following one week after close of testing.
Up & Coming Technology
It is estimated by Nielson that 50% of the US population will have a smartphone by the end of 2011. The technology is fully functional on all smartphones and tablets.
Respondents will utilize their smartphone or tablet to scan a QR code, which will take them directly to the survey. As an alternative, a survey URL can also be typed into a browser.
Enjoyable User Experience
Technology makes it more appealing for respondents to participate and may increase completion rates.
The interface ensures that when a respondent opens a survey on their smartphone, it is automatically opened up into a smartphone-friendly format. Instead of tiny radio buttons that work on a PC, but are awkward on a touch-screen, the survey will take on characteristics that provide a smooth and enjoyable user experience.
Real-time data available
Topline data will be available in real-time so you can easily watch the progress of guests responses.
Full report of findings are presented in one week of close of testing.
Quotas can easily be controlled.
Closed end and open-end questions can be included.
Questions can be easily and quickly manipulated globally, any time before or during fielding.
Highly cost effective program
No expensive equipment costs. Respondents would be using their own devices to participate in the survey.
Respondents can be recruited almost anyplace (in-restaurant, in home, in malls, on the job, etc.) so no need to pay expensive pre-recruit/incentive costs to identify and elicit respondent opinions.
Versatile Program – Unlimited Testing Applications:
Restaurant Guest Feedback Programs
New Menu Item Evaluation
In-Restaurant Sensory Testing
Retail Guest Feedback Programs
Mystery Shopping – Service/Experience Evaluation
Trading Area Surveys
New Concept Evaluation
Consumer Research Programs
Attitude and Usage Studies
New Product Development
Management Feedback Programs
Manager’s Attitudes towards new products/promotions
Manager Ideation programs
Manager’s Attitudes toward Operation Changes
Managers Evaluation of Training Materials
Managers Evaluation of Sales Programs
Employee Evaluation Programs
Corporate Communication Programs
Evaluation of Benefits Programs
Employee Recognition Evaluation
Management /Employee Relations
Employee Training Programs
Chudnoff Associates, Inc.
7 Plaza Nine
Manalapan, NJ 07726