CHUDNOFF
ASSOCIATES

  • MENU ITEM REVAMP FOR
    FORTUNE 500 COMPANY

    Challenge:
    A major US chain wanted to assess guests perceptions of a recipe change to a top selling menu item prior to making any in restaurant changes that could disadvantage loyal guests. Taste test took place in-restaurant utilizing our traveling tablets, while the restaurants own chefs prepared the product in a typical kitchen.

    Results:
    Taste of the new recipe was perceived to be superior among loyal orders over the current recipe. Based on the research, some tweaks to appearance were implemented and then moved to an operations test, and ultimately it was launched system wide.

  • SUCCESSFUL INTRODUCTION OF A NEW PRODUCT INTO A NEW MARKET

    Challenge:
    A prominent player in the US mayonnaise market was looking to expand their brand into South America, however prior to doing so an attitude and usage study was conducted to understand general attitudes, behaviors and interest in brands, sizes and flavors. Once general interest for this new brand was established in South America, a taste test of several formulations were tested in market to assess taste perceptions of local consumers vs. key competition. The first formulas that were tested, did not perform well and consumers were not receptive to the new taste. Further testing was performed with several additional formulas until one was deemed acceptable among the local consumer.

    Results:
    After several rounds of testing, and further product modifications, a formula was developed by R&D that was acceptable to the target market. The new brand is currently in the early stages of being introduced into South America.

  • WHY WAS A MAJOR FINANCIAL COMPANY LOSING PROSPECTIVE CLIENTS?

    Challenge:
    In order to identify why lost opportunities are not converting, understand if they are going to a competitor & if so, which ones?

    Results:
    Findings identified a missed opportunity at conversion. Changes were implemented in order to increase conversion rates.

  • AVOIDED INTRODUCTION OF AN INEFFECTIVE PRODUCT PRIOR TO LAUNCHING

    Challenge:
    A relatively new candy company, looking to expand their product offerings, developed several ideas that would be targeted to young children. These ideas were tested among the target market to understand how the taste resonated prior to launching to reduce risk. Conceptually the products were appealing, however none of the ideas delivered as being a slam dunk from a taste perspective among children.

    Results:
    It was determined to shelf the concepts, and potentially revisit again in the future after product modifications. The risk outweighed the return and was not worth the expense at this juncture.

  • GLOBAL SATISFACITON STUDY IDENTIFIED COMPANY WIDE OPERATIONS ISSUES

    Challenge:
    Led a company wide satisfaction study for a Global Direct Selling Company in order to assess distributors satisfaction with the company’s product, services and support. Provided a market by market analysis with actionable insights for all aspects of the brand, from marketing, to operations, to technology, to sales support.

    Results:
    Research provided the brand with strategic direction helping grow the business and make necessary improvements that will set them up for greater success in the future.